Smappo is back online: introducing the new event management platform

The first Smappo was born fifteen years ago from an idea by its founder, Roberto: a platform that for six years offered services to people organising courses, workshops, dinners, parties and events of every kind. Then Smappo closed. Today it returns in a new form, with plenty of innovative ideas.

The new Smappo has kept the name, but it's a different project: it starts from a new vision of event management platforms and brings features that platforms of this kind didn't have yet. The basics are better too, designed first of all from the organiser's point of view. Organisers create their event page in minutes, with their own images and colours. They set up a tailored registration form, get paid in line with European rules, through certified payment platforms, and keep tickets, refunds and check-in in order, without spreadsheets.

The big news is the Ambassador programme. Events fill up mainly thanks to people: the friend who says “come along”, the person you follow and trust. With Smappo, people who love an event tell their friends, their followers and their wider network about it. The Ambassador is rewarded for every ticket sold, and this is at the heart of the idea behind Smappo: a more dynamic, fluid and open events market, where anyone can help fill a room and earn from it.

For organisers, it changes the way promotion works. Platforms built only to promote events haven't worked, and many organisers are tired of paying high fixed costs for online advertising that then doesn't sell tickets. The Ambassador programme rewards people who promote the event directly within their own network, and organisers pay the reward only when a ticket is sold, deciding for themselves how to manage their budget and their network of Ambassadors. It's the success fee model: around the event grows a circle of people who recommend it in the best way there is, through personal word of mouth.

Smappo is for people who organise courses and workshops, dinners and experiences, associations and communities, corporate and networking events, festivals and outdoor events.