Smappo is back online: now word of mouth fills events

Smappo isn't new. The first version was born fifteen years ago from an idea of Roberto's, and for six years it supported people organising courses, dinners, parties and events of every kind. Then Roberto chose to focus on other personal projects, and Smappo paused.

Today Smappo is back, completely new, putting to work everything years of real events have taught. Organisers create their event page in minutes, with their own images and colours. They set up a tailored registration form, get paid through compliant, certified payment platforms, and keep tickets, refunds and entry in order, without spreadsheets.

The big news is the Ambassador programme. An event fills up above all thanks to people: the friend who says “come along”, the person you follow and trust. Smappo turns that word of mouth into a team. People who love an event tell their friends and followers about it with a personal code: buyers save, and the Ambassador is rewarded for every ticket sold.

For organisers, it changes the way promotion works. No fixed costs, no up-front spending on advertising that might not pay off: they pay the reward only on tickets sold by Ambassadors, and they decide how much it's worth and what discount to offer. Instead of buying visibility, they build a community of people who care about their event.

Smappo is for people who organise courses and workshops, dinners and experiences, associations and communities, corporate and networking events, festivals and outdoor events.