Ambassadors for organisers
People who love your event spread the word.
A team of enthusiastic people bringing your event to their own networks: friends, communities and followers. You reward them only when they sell: nothing up front.
How it works
Picture a team of people in love with your event, ready to share it with the ones who really matter. The word of mouth every organiser dreams of, finally within reach.
Open the doors
Choose the tickets to entrust to ambassadors and the reward they deserve. It takes a moment.
Approve the ambassadors
Accept the ambassadors you like best, or invite promoters you trust. You choose your event's voice.
Celebrate the sell-out
Watch the room fill up, ticket after ticket, and reward the people who helped you get there.
Why it pays off.
You only pay for results
An ambassador's reward kicks in only on tickets sold with their code. No subscription, nothing up front.
You set the rules
For each ticket you choose the buyer's discount and the ambassador's reward, as a percentage or a fixed amount, and how many tickets to entrust to ambassadors.
You choose who represents you
Accept the applications that convince you, invite promoters you trust, pause anyone who no longer represents you.
No manual bookkeeping
Every sale is tagged with its code: you see who sold what, and Smappo calculates and pays out the rewards for you.
A discount that persuades
Anyone buying with an ambassador's code gets an exclusive discount: one more reason to choose your event.
A growing reputation
After the event, you and the ambassadors rate each other: you work with reliable people, event after event.
A programme you can trust. You have our word.
Smappo is committed to making the Ambassador programme as reliable and collaborative as it can be, with precise rules accepted by everyone.
- Clear rules, shared by everyone
- Terms and rules respected by organisers and ambassadors alike
- Promotion by real people, never by artificial intelligence
- A community built on the reputation of organisers and ambassadors
Frequently asked questions
What does it cost organisers?
Nothing extra: an Ambassador earns only when they sell tickets to your event, and only tickets bought with their code count. No subscription, nothing up front.
Why offer a discount as well as the Ambassador's reward?
Because the discount is what sells. The advantage works both ways: the Ambassador has an attractive price to offer and puts their name to it; buyers have a real reason to use their code instead of paying full price. You decide how much to discount and how much to give the Ambassador, even a little, as a percentage or a fixed amount, and it applies only to tickets sold through Ambassadors. For you, these are extra sales you probably wouldn't have made without them.
How do I find ambassadors?
When you open an event to the programme, ambassadors can apply and you choose who to accept. You can also invite people you trust directly: loyal customers, members, promoters.
How much does an ambassador earn?
You decide, ticket by ticket: a percentage of the price or a fixed amount for every ticket sold with their code.
Who pays the ambassadors?
Ambassadors' rewards are calculated automatically on the sale of your tickets, according to what you chose to give for each ticket sold. Smappo pays ambassadors directly: no transfers to make, no accounts to keep. Smappo takes care of it.
Are buyers' details safe?
Always. Ambassadors see the results of their work, never attendees' personal details.
Your next sell-out starts here.
Open your events to ambassadors and let them tell the world about them.